From June 6th to July 9th 2012, the UN Millennium Campaign run an online campaign in Spain called “Y tú sin enterarte” (“And you didn’t even know about it”), which aimed to communicate MDG achievements and success stories .
This innovative campaign has been awarded this week as one of the best digital and social media campaign in El Sol, the international Latin American Advertising Awards, which brings together advertising and communication talent from the Latin American region and Spain.
The Campaign “And you didn’t even know about it”,” focused on the use of social media putting citizens at the heart of the campaign. More than 10.000 people donated their Twitter and Facebook profiles, becoming spokespeople of the campaign and the progress made on the MDGs. More than 150.000 messages were generated reaching an aggregated audience of 28 million.