MY World 2015: Interactive multimedia exhibition opens during the UN General Assembly in New York


Over 1 million people have answered MY World, the United Nations global survey to citizens- voting for education, health, honest and responsive government and jobs as basis for a better future. These results are now being presented in New York through an innovative and interactive new exhibit called “Listening to ONE MILLION Voices.”

October 2013, New York. The voices of the over 1,160,000 people who have voted in MY World in 194 countries have reached the United Nations through an innovative interactive exhibition called “Listening to One Million Voices”. Open to the public at Danny Kaye Exhibition Center at UNICEF headquarters in New York until November 28th, this exhibit brings to life the wealth of data collected from the survey all over the world and explains the results of this ground-breaking project through which the United Nations invites citizens to take part in the process defining the next development agenda.

Through three interactive giant screens visitors can explore global and regional and compare results among countries, age or gender groups to get a clear outline of what global citizens would like the next global agenda to include.

MY World has also generated an unprecedented mobilization and unleash of creativity around the world. This exhibition also aims to showcase the contributions by over 700 MY World Partners in 194 countries. From the remote villages in Nigeria to universities in Thailand, MY World options survey has become a platform for people to speak for their hopes and dreams.

This exhibition also invites all visitors to have their say and tell what issues are important to you as we debate the future post-2015 development agenda. Until 2015, MY World will continue to invite citizens to have their say at the United so that their opinions can be heard during the process which will design the post-2015 agenda that will build on the MDGs.

We invite you to visit the exhibition:

“Listening to One Million Voices” exhibition
Danny Kaye Exhibition Center
UNICEF, 3 UN Plaza, 44th St. (between 1st and 2nd Avenues) New York
From September 30 until November 28 2013
Weekdays from 9.00am to 6.00pm
Admissions Free

MY World 2015: Over one million people speak at the United Nations


  •  Over 1 million people have answered MY World, the United Nations global survey to citizens- voting for education, health, honest and responsive government and jobs as basis for a better future.
  • The results from MY World are being presented through a report and an innovative and interactive new exhibit called “Listening to ONE MILLION Voices.”
  • This turning point has been the perfect backdrop for MY World Partner Recognition Event and Award Ceremony held during in New York the week of the 68th Session of the United Nations General Assembly.

September 2013, New York.   The voices of the over 1,160,000 people who have voted in MY World in 194 countries have reached the United Nations through an innovative interactive exhibition called “Listening to One Million Voices”. Open to the public at Danny Kaye Exhibition Center at UNICEF headquarters in New York until November 28th, this exhibit brings to life the wealth of data collected from the survey all over the world and explains the results of this ground-breaking project through which the United Nations invites citizens to take part in the process defining the next development agenda.

MY World results offer a clear outline of what global citizens would like the next global agenda to include. The existing Millennium Development Goals (MDGs) continue to be important as people’s priorities are ensuring access to education, healthcare, water and sanitation.  However, survey results point to new issues which will need to be included in the future development agenda, the most important of these are better job opportunities and an honest and responsive government.

For the last year, the UN has been encouraging an unprecedented ‘global conversation’ on the world that people want,” said Ban Ki-moon on the launch of the report “A Million Voices: The World We Want” that analyzed the results gathered on several consultation process including MY World.These million voices tell us that we have a big and urgent job ahead: to agree on a new development agenda that carries the same simplicity and strength as the MDG framework – an agenda that serves both people and the planet. A new era demands a new vision. As we continue to support the negotiations, the UN system will continue to bring the voices of the people to the table,” he added.

How MY World has reached over 1 million votes so far?

The “Listening to One Million Voices” exhibition also aims to showcase the unprecedented mobilization and creativity that this project has generated around the world by showing the work done by over 700 partners in 194 countries.

 

“This extraordinary scope not have been possible without the work of over 700 organizations across the world who have worked with us to ensure MY World could reach everyone, including those who are not usually consulted.” underlined Corinne Woods, Global Director of the UN Millennium Campaign “and there are extraordinary examples of this-  such as the  774  members of the Nigerian Youth Corp who reached 145,000 people in each of Nigeria’s 77 states, the  United Nations Volunteers who took  the survey to women at maternal health centers in Haiti  and the many volunteers taking MY World to the waste pickers in the slums of Dharavi, India”.

On 25 September 2013, in the framework of the UN General Assembly in New York and the opening of the “Listening to One Million Voices” exhibit, the UN Millennium Campaign organized the MY World Partner recognition event and Award Ceremony as a way to further recognize their work. The MY World Awards were granted to a selection of  partners who have stood out for their performance in the promotion of the MY World survey at the national or international level through any of the MY World available implementation channels: online, offline and through mobile technology.

Check here the partners who received awards

Ms. Zoleka Mandela, founder of Make Roads Safe Campaign, one of MY Word´s partners, acted as master of ceremonies “This campaign is about the world that I want all our children to inherit. My world, our world, is one where we face up to the preventable crises; and those that we can solve with great collective effort” she said in her opening remarks.

Amina J Mohammed, Special Adviser to the Secretary General  on Post-2015 Development Planning, Corinne Woods, Global Director UN Millennium Campaign,  Richard Dictus, Executive Coordinator of the United Nations Volunteers (UNV) programme, and  Ahmad Alhendawi, UN Secretary General’s Envoy on youth, Mohammed Yunus, Nobel Peace Prize and MDG Advocate, Paul Polman, CEO Unilever,  were some of the High-level United Nations officials and eminent people that  attended this event.

Check out the Photo gallery of the event

 

What are people saying?

The 68th Session of the UN General Assembly in New York also provided the ideal framework to share these results with global leaders. “Listening to ONE MILLION Voices” is also the title of the report that analyzes the results from these first million votes.

Claire Melamed, Head of Growth, Poverty and Inequality at the Overseas Development Institute, and one of the authors of this report said “What’s remarkable is the level of agreement from people across the world about what they feel is most important. The data shows that regardless of income, geography or gender people consistently place education, health, jobs and an honest government at the top of their list of priorities.”

Over 80% of participants in MY World are from developing countries, half of participants completed the survey using the ballot ‘pen and paper’ method, and over one third have low education levels and are likely to be living in poverty.

My World ushers in a new way of involving citizens in global decision making by introducing crowd sourcing in policy-making. Paul Ladd, Senior Advisor and Head on Post-2015, UN Development Programme  underlines “MY World is supporting multilateralism in a new way –providing lots of information on the priorities of people all around the world, and helping governments come up with a new development agenda that responds to their needs”.

Until 2015, MY World will continue to invite citizens to have their say at the United so that their opinions can be heard during the process which will design the post-2015 agenda that will build on the MDGs.

Click here to access full report  

 

To visit the exhibition: 

“Listening to One Million Voices” exhibition
Danny Kaye Exhibition Center
UNICEF, 3 UN Plaza, 44th St. (between 1st and 2nd Avenues) New York

From September 30 until November 28 2013
Weekdays from 9.00am to 6.00pm
Admissions Free

UN Millennium Campaign 2012 Annual Report


We are pleased to share with you the United Nations Millennium Campaign’s 2012 annual report, highlighting our main accomplishments. 2012 was a crucial year in which the focus of our work remained to sustain momentum for the MDGs, while at the same time supporting citizen and civil society participation in the post-2015 development agenda.

We remain convinced that if promises are kept and commitments are delivered on, we can reach the MDG by 2015. Therefore the UN Millennium Campaign will continue its work to ensure that citizens contribute decisively to the achievement of the MDGs and that their voice is heard in the debate on the future post-2015 development agenda.

We thank our donors and partners across the world for their continued support.

READ FULL REPORT

World leaders renew commitment to anti-poverty targets, agree to adopt new development Goals at 2015 Summit


UNITED NATIONS, NEW YORK, 25 September 2013 – World leaders agreed today to scale up action against extreme poverty, hunger and disease and called for a 2015 Summit to adopt the next set of Goals to focus continued efforts after the target date for the Millennium Development Goals (MDGs).

In the outcome document adopted at a Special Event on the MDGs, hosted by the President of the UN General Assembly, countries lauded the remarkable progress made so far towards achieving the eight Goals, which have provided a “common vision” for meeting the needs of the world’s poorest.

Member States also expressed concern at the unevenness and gaps in MDG achievement in the face of immense challenges, and agreed to take the purposeful and coordinated action required to accelerate progress.

Speaking at the opening of the event, President of the General Assembly John Ashe said that “we must do everything possible to accelerate action and get the job done by 2015. Urgently implementing the global partnership for development is not only a moral obligation but will also put us at the best possible starting point for agreeing what comes next.”

In the document, countries agreed to hold a high-levelSummitin September 2015 to adopt a new set of Goals that will balance the three elements of sustainable development – providing economic transformation and opportunity to lift people out of poverty, advancing social justice and protecting the environment.

The Goals – which will build on the foundation laid by the MDGs and also respond to new challenges – will be applicable to all countries while taking into account national circumstances.

The deliberations of Governments took into account the views expressed by people across the globe through a series of worldwide consultations that reached more than a million citizens, in an effort unprecedented for the UN.

At today’s event, Secretary-General Ban Ki-moon presented to countries his report “A Life of Dignity for All”, outlining his vision for bold action to achieve the MDGs and for a new and responsive sustainable development framework that meets the needs of both people and planet.

The Secretary-General said that the post-2015 framework “must be bold in ambition yet simple in design, supported by a new partnership for development”.

“It needs to be rights-based, with particular emphasis on women, young people and marginalized groups. And it must protect the planet’s resources, emphasize sustainable consumption and production and support action to address climate change, “ he continued.

The Special Event comes as the UN, Governments, civil society, the private sector and philanthropists push to achieve more MDG targets in the final stretch to 2015.

A high-level event, MDG Success: Accelerating Action and Partnering for Impact, hosted by the Secretary-General on 23 September, showcased the power of new types of partnerships to change the development landscape and mobilize finance, expertise and knowledge to further the MDGs.

“Substantial additional commitments from Governments, the World Bank, private business and philanthropy brought the total new investment in boosting MDG achievement to $2.5 billion,” the Secretary-General told Member States today.

The MDGs – which range from halving extreme poverty rates to halting the spread of HIV/AIDS and providing universal primary education – have been the most effective anti-poverty push in history. The lives of millions of people have been improved and targets have already been met on reducing poverty, increasing access to safe water, improving the lives of slum dwellers and achieving gender parity in primary education.

Despite huge gains, progress towards the eight MDGs has been uneven, not only among regions and countries, but also between population groups within countries, with accelerated action needed in many areas.

MY World 2015: Over one million people speak at the United Nations


1,130,000 people have answered MY World, the United Nations global survey to citizens- voting for education, health, honest and responsive government and jobs as basis for a better future. The results from MY World  are being presented to world leaders during the 68th UN General Assembly session in New York through a report and an innovative and interactive new exhibit called “Listening to ONE MILLION Voices.” 

23 September 2013, New York.   As the  68th Session of the United Nations General Assembly begins, the voices of the 1,130,000 people who have voted in MY World in 194 countries has reached the United Nations through an innovative interactive exhibition opened today, “Listening to One Million Voices” which  brings to life the wealth of data collected from the survey all over the world and explains the results of this ground-breaking project through which the United Nations invites citizens to take part in the process defining the next development agenda.

MY World results offer a clear outline of what global citizens would like the next global agenda to include. The existing Millennium Development Goals (MDGs) continue to be important as people’s priorities are ensuring access to education, healthcare, water and sanitation.  However, survey results point to new issues which will need to be included in the future development agenda, the most important of these are better job opportunities and an honest and responsive government.

Her Majesty Queen Rania Al Abdullah of Jordan, Gordon Brown and  Benigne Mugwaneza Ishimwe the MY World Millonth voter, a 21-year-old Rwandan woman, pose for a photo during a tour of My World Exhibit. Danny Kaye Center, UNICEF, New York.

 Claire Melamed, Head of Growth, Poverty and Inequality at the Overseas Development Institute said “What’s remarkable is the level of agreement from people across the world about what they feel is most important. The data shows that regardless of income, geography or gender people consistently place education, health, jobs and an honest government at the top of their list of priorities.”

Over 80% of participants in MY World are from developing countries, half of participants completed the survey using the ballot ‘pen and paper’ method, and over one third have low education levels and are likely to be living in poverty.

“This extraordinary scope not have been possible without the work of over 700 organizations across the world who have worked with us to ensure MY World could reach everyone, including those who are not usually consulted.” underlined Corinne Woods, Global Director of the UN Millennium Campaign “and there are extraordinary examples of this-  such as the  774  members of the Nigerian Youth Corp who reached 145,000 people in each of Nigeria’s 77 states, the  United Nations Volunteers who took  the survey to women at maternal health centers in Haiti  and the many volunteers taking MY World to the waste pickers in the slums of Dharavi, India”.

My World ushers in a new way of involving citizens in global decision making by introducing crowd sourcing in policy-making. Paul Ladd, Senior Advisor and Head on Post-2015, UN Development Programme  underlines “MY World is supporting multilateralism in a new way –providing lots of information on the priorities of people all around the world, and helping governments come up with a new development agenda that responds to their needs”.

 The results from MY World are being presented to world leaders during the 68th UN General Assembly session in New York, through a report and an innovative and interactive new exhibit called “Listening to ONE MILLION Voices.”

The exhibition, hosted at UNICEF Danny Kaye Visitor´s Center has also been organized in the framework of the UN General Assembly and will be open to the public from September 30 until November 28 2013 . A UN podium at the exhibition, signed by the Secretary General, invites all visitors to take the survey and have their say in what they envision their ideal world to be.

Until 2015, MY World will continue to invite citizens to have their say at the United so that their opinions can be heard during the process which will design the post-2015 agenda that will build on the MDGs.

Click here to  access full report  

To visit the exhibition: 

“Listening to One Million Voices” exhibition
Danny Kaye Exhibition Center
UNICEF, 3 UN Plaza, 44th St. (between 1st and 2nd Avenues) New York

From September 30 until November 28 2013
Weekdays from 9.00am to 6.00pm
Admissions Free

Greater access to trade, medicines and technologies helps more countries close gaps to reach anti-poverty goals: UN report


Mixed results on commitments by international community, but Millennium Development Goals continue to bring successes.

New York, 19 September — Developing countries gained greater access to technologies, markets for their exports, some essential medicines and greater debt relief, but the international community must recommit to increasing aid and reaching an agreement on a development-oriented multilateral trade agreement to propel progress on the Millennium Development Goals (MDGs), according to a new report launched today by United Nations Secretary-General Ban Ki-moon.

“The MDGs have mobilized action from Governments, civil society and other partners around the world, with significant results,” Mr. Ban said. “Around the world, wherever we look, the MDGs have brought success—but not complete success.”

Recent MDG statistics show that millions of people’s lives have improved as countries have already met targets on reducing poverty, increasing access to safe water, improving the lives of slum dwellers and achieving gender parity in primary schools, and that remarkable progress in other areas means that more MDG targets can be achieved by 2015, the target date for the current Goals.

The MDG Gap Task Force Report 2013, entitled, “The Global Partnership for Development: The Challenge We Face,” tracks delivery on commitments listed under Millennium Development Goal 8—the global partnership for development.

“The picture is mixed,” Mr. Ban said. “We can do better. The best way to prepare for the post-2015 era is to demonstrate that when the international community commits to a global partnership for development, it means it and directs its resources to where they are most needed.”

To deepen the global partnership of UN Member States, international organizations, civil society, the private sector and others, the report makes many recommendations, including stopping tax evasion, strengthening manufacturing safety standards, dealing with unsustainable debt and improving financial regulation and the rules for global trade,while also asking all partners to live up to their commitments already made in support of achieving the MDGs.

Global economic slowdown continues to challenge MDG achievement

Official development assistance (ODA) declined for a second consecutive year in 2012, falling 4 per cent, down to $125.9 billion from $134 billion in 2011. The report noted the main reasons for reductions in aid were due to fiscal austerity measures by countries in the European Union.

Several countries, including EU members, either increased aid in 2012 or met the UN target of allocating 0.7 percent of gross national income to aid. The countries surpassing 0.7 per cent GNI were: Denmark, Luxembourg,Netherlands, Norway and Sweden. In 2012, Australia, Austria, Iceland, Luxembourg, New Zealand, Republic of Korea and Switzerland increased their aid budgets.

Bilateral aid (direct from one country to another) to the 49 least developed countries fell 12.8 per cent to about $26 billion in 2012. Bilateral aid to sub-Saharan Africa fell for the first time since 2007, with assistance totaling $26.2 billion in 2012, a decline of 7.9 per cent. Aid to landlocked developing countries and small island developing states, as well as multilateral and humanitarian aid, also fell.

Beyond aid from traditional donor countries, the report highlighted several other ways development assistance is provided through various channels and donors. Grants from private voluntary agencies totalled $30.6 billion in 2011, with agencies from the United States accounting for $23.3 billion of this amount. In 2011, Saudi Arabia reported providing $5.1 billion in assistance to other countries, and Turkey gave $1.3 billion. Other countries that do not report their contributions, but may provide significant amounts, include Brazil, China, India, South Africa and Venezuela.

According to the report, agreements during the Rio+20 conference on sustainable development in 2012 and recent meetings of the UN, G8, G20, World Bank Group and others point to efforts being made to find ways to enhance global development and reduce poverty through traditional means, as well as new, innovative methods and partnerships.

Greater market access brings benefits

Trade of developing countries and transition economies outpaced the global economy. According to the report,world trade grew at a slower rate in 2012 than in 2011, reflecting sluggish economic growth in developed countries.The developing country share of world trade rose to 44.4 per cent in 2012, which is a 12 percentage point increase compared to 2002.

The majority of developing-country exports enter developed-country markets duty-free today. Between 2000 and 2011, the proportion of developed country imports from developing countries admitted duty-free increased by more than 15 per cent, reaching 80 per cent in 2011. In 2012, the report said, G20 members reaffirmed their pledge not to impose protectionist measures and largely resisted creating new trade barriers.

In addition, remittance flows continued to grow despite migrants’ employment difficulties in developed countries, the report noted. Remittances to developing countries reached $401 billion in 2012, a 5.3 per cent increase over 2011.Remittances are expected to further increase in the near future.

Aid for trade has begun to decline, but many international trade policy commitments that favour developing countries, and in particular the least developed countries, are being implemented.

The report said that, after more than a decade, the Doha Round of global trade negotiations remains stalled.However, the Ninth Ministerial Conference of the World Trade Organization, which will take place in Bali, Indonesia, in December 2013, is an opportunity to break the impasse.

Debt relief guarantees for more poor countries

Most developing countries’ fiscal balances have improved, but the pace of fiscal adjustment and its impact on social expenditures is set to increase, the report said. As of April 2013, 35 out of 39 highly indebted poor countries (HIPCs) had reached the completion point where they would receive guaranteed debt relief. The report noted that while the link between debt relief and poverty-reducing expenditure is difficult to demonstrate, data shows that HIPCs have increased poverty-reducing expenditures as their debt service payments declined. In addition, the report noted that aggregate data presented masks the extent to which some developing countries remain critically indebted or are at significant risk of debt distress.

Access to affordable essential medicines

The report finds that prices for essential medicines in developing countries are still too high, but there has been some progress in access to medicines to treat HIV/AIDS, as well as an increase in local production of other essential medicines.

Essential medicines remain insufficiently available in developing countries, especially in low and lower-middleincome countries. Essential medicines were only available in 57 per cent of public and 65 per cent of private health facilities in 2012. Prices in low- and lower-middle-income countries were, on average, 3.3 times higher than international reference prices in public sector facilities and 5.7 times higher in private sector facilities. The report encourages pharmaceutical companies to make essential medicines more affordable and to develop new medicines most needed by developing countries.

Access to new technologies

Growth in the number of individuals using the Internet in developing countries grew 12 per cent in 2013, compared to 5 per cent in developed countries, the report said. Internet users in developing countries comprised 65 per cent of the total number of users worldwide in 2013, up from 40 per cent in 2005.

The penetration rates of Internet use in developing countries also increased to 31 per cent in 2013 from 25 per cent in 2011. The report said ICT services continued to become more affordable, but the difference in costs between developed and developing countries remained substantial.

According to the latest estimates for 2013, the number of mobile cellular subscriptions in the world rose to 6.8 billion, nearly even with the world population of 7.1 billion. Although global growth in mobile cellular subscriptions has recently tapered off, the report said growth continued in developing countries. The penetration rate of mobile cellular subscriptions in the least developed countries increased to 42 per cent in 2011, up from 34 per cent in 2010.

About the MDG Gap Task Force

The MDG Gap Task Force, co-chaired by the UN Department of Economic and Social Affairs and the UN Development Programme, was created by the Secretary-General of the United Nations in May 2007 to improve monitoring of the global commitments contained in MDG 8, the Global Partnership for Development. The Task Force integrates more than 30 UN and other international agencies, and its main purpose is to systematically track existing international commitments and to identify gaps and obstacles in their fulfillment at the international, regional and country level in the areas of official development assistance, market access (trade), debt sustainability, access to essential medicines and new technologies.

For more information, press materials and an inter-agency media contact list, see www.un.org/millenniumgoals

 

UN Secretary-General listens to 1 Million Voices from MY World


People around the world call for better education, healthcare, honest and responsive government and jobs. 

The UN Secretary-General Ban Ki-moon presented today a new report “A Million Voices: The World We Want”. The report summarizes the findings from public consultations and surveys, that engaged more than 1.3 million people in all 193 UN Member States since August 2012 in an effort to identify priorities for the post-2015 development agenda that will succeed the Millennium Development Goals (MDGs).

For the last year, the UN has been encouraging an unprecedented ‘global conversation’ on the world that people want,” said Ban Ki-moon. “The report that we launch today captures the voices of over one million people from all regions and backgrounds. We sought the voices of those that are usually unheard – particularly those people that are poor, excluded or marginalized.

Almost one million people participated on these consultations through the MY World options survey, using digital channels, SMS and extensive offline interactions through a network of over 700 civil society partners.

Most MY World votes came from India, Nigeria, Cameroon, Thailand, Philippines, Rwanda, USA, UK, Brazil and Indonesia. Half of all participants were under 30 years old.

What are people saying?

The consultations and surveys implemented so far had revealed that people expect governments and the international community to create conditions for inclusive social and economic development, in peace and security, and within planetary boundaries. They want world leaders to focus on:

  • Completing the unfinished business of the MDGs by providing everyone in the world access to water, food, better health care, and quality education;
  • The management of natural resources, job creation, and security and freedom from violence;
  • Addressing inequalities in terms of obstacles to access public services, participate in political processes or job opportunities.

Zooming in on single issues, the call for better education, improved health care services, honest and responsive governments, and jobs has dominated the discussions around the world.

When governments meet in New York and agree on the next steps to define a new development agenda, they will find invaluable guidance in this report,” continued Ban Ki-moon, “these million voices tell us that we have a big and urgent job ahead: to agree on a new development agenda that carries the same simplicity and strength as the MDG framework – an agenda that serves both people and the planet. A new era demands a new vision. As we continue to support the negotiations, the UN system will continue to bring the voices of the people to the table.


MY World Exhibition: listening to one million voices

The findings of the report will be presented on 23 September 2013 to world leaders during the 68th UN General Assembly session in New York.

My World results will also be part of the exhibition “MY World: Listening to one Million Voices” at Danny Kaye Centre- UNICEF House, New York. This exhibit will be open to the general public from September 19 until November 28 2013 from 9:00 a.m. to 6:00 p.m.

“This global conversation has revealed the appetite for participation that exists,” added Ban Ki-moon. “People want to be engaged in setting this new agenda. Equally importantly, they want to be part of putting it into action, and to hold us to the promises we make.

During the event today, and with the participation of childrem from the United Nations International School, Ban Ki-moon also made a new call to action  encouraging people to continue engaging in these consultations and telling what issues are important to you as we debate the future post-2015 development agenda.

The consultations and surveys will continue until the end of 2015 so that the opinions of the world’s people can feed into the intergovernmental process forming the post-2015 agenda that will build on the MDGs.

Big Strides on Millennium Development Goals with More Targets Achievable by 2015: UN Report


With some of the Millennium Development Goals (MDGs) already met, more targets are within reach by the  2015 target date, while challenges to achieving others must be urgently addressed, according to a new report launched today  by UN Secretary-General Ban Ki-moon.

Continue reading

Video: Rwandan Youth speaks out for their priorities for a better world


The efforts in establishing the global conversation on the Post-2015 agenda are gaining increasing strength, specifically from the enthusiasm and positive efforts of young Rwandans.  This video showcases the national consultations that took place in May 2013 in Rwanda, and the roll out of MY World, the United Nations Global survey for a better World, as an example of the national process which has been organized in 87 countries.

People across the world have mobilized for the Millennium Developemnt Goals, the most successful anti-poverty push in history. Now we must finish the job and tackle a new generation of development challenges,” said Secretary-General of the United Nations, Ban Ki-moon.

MDG Campaign “Y tu Sin Enterarte” Awarded in El Sol, the international Latin American Advertising Awards


From June 6th to July 9th 2012, the UN Millennium Campaign run an online campaign in Spain called “Y tú sin enterarte” (“And you didn’t even know about it”), which aimed to communicate MDG achievements and success stories .

This innovative campaign has been awarded this week as one of the best digital and social media campaign in El Sol, the international Latin American Advertising Awards,  which brings together advertising and communication talent from the Latin American region and Spain.

The Campaign “And you didn’t even know about it”,” focused on the use of social media putting citizens at the heart of the campaign. More than 10.000 people donated their Twitter and Facebook profiles, becoming spokespeople of the campaign and the progress made on the MDGs. More than 150.000 messages were generated reaching an aggregated audience of 28 million.