A Toolkit for Activists, Political Parties and Candidates

National and sub-national elections provide important opportunities to establish, reaffirm or redirect development priorities. This short guidebook describes how and why the Millennium Development Goals (MDGs) can be important to this process—towards the larger end of achieving human development and a better, more equitable world.

The book is primary intended for civil society representatives interested in MDG advocacy during elections, although it has also been designed as a resource for political parties and candidates. It walks readers through basic strategies and tools to campaign for the goals, and lay the groundwork for political commitments to specific development achievements.

But first, two basic questions must be answered: What are the MDGs? And why exactly do they matter during elections?