In the western Kenyan village of Sauri, near Lake Victoria, the crops don’t fail, nearly all the children attend school, malaria is almost non-existent and medical care is free.

For when the sounds of the ‘vuvuzela’ start blurring across four South African cities, MDG campaigners will also stand up to make a point in order to be heard.

A few days ago, the clock chimed a 100 days left before the global curtain is raised on the first-ever World Cup on African soil and for a continent where the poverty situation has almost adorned a lifestyle status, the soccer balls that will be kicked around in Johannesburg’s Soccer City and other stadiums during the World Cup in South Africa will not be far-off from this sad reality.