Geneva - The United Nations Development Programme (UNDP) seeks to galvanize global efforts against poverty by launching a new TV spot directed by world renowned film director Wim Wenders, starring UNDP Goodwill Ambassadors Zinédine Zidane and Ronaldo. Created pro-bono by the advertising agency Young & Rubicam (Paris) and produced by LDM Productions the spot shot in Paris on 23 April will be released during the second week of October. It will be broadcast worldwide thanks to the generous support of television channels and networks.