The Special Adviser to the United Nations Secretary-General on Sport for Development and Peace, Wilfried Lemke, met today with FIFA President Joseph S. Blatter at FIFA headquarters in Zurich. They agreed to deepen cooperation between FIFA and the UN to further advocate for the role of sports as a effective tool for development and peace, in the lead up to the 2010 FIFA World Cup South Africa™ and the 2015 deadline for the UN Millennium Development Goals (MDGs).
World-renowned photographer Patrick Demarchelier photographed both stars for a new series of UNDP pro bono advertisements for the promotion of the Millennium Development Goals.
26 September 2007 – Maria Sharapova, United Nations Development Programme Goodwill Ambassador, has invited NBA star LeBron James to “Team Up Against Poverty” on a new UNDP advertisement to garner support for achieving the eight Millennium Development Goals.
