On December 1st, 2007 ‘Mission Ustaad’, the musical blockbuster with the mission of ‘making a difference by promoting the Millennium Development Goals’, launched with much fanfare and enthusiasm. The three judges- music maestro A.R. Rahman, the unparalleled lyricist Javed Akhtar and the ravishing Lara Dutta, expressed their excitement on being on such a unique show that offers great entertainment along with spreading awareness about the UN Millennium Development Goals.

12 September 2007 – The United Nations will organize a telecast next year to promote the Millennium Development Goals (MDGs), officials announced today as internationally renowned musician and producer Nile Rodgers presented General Assembly President Sheikha Haya Rashed Al Khalifa with a special award in recognition of her work in promoting the set of global anti-poverty targets.